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11 Mar, 2010

10 Ways to Measure Social Media

Posted by: admin In: General

2009 was the year many individuals and businesses dipped their toes in social media. 2010 will be the year where people look for ways to measure social media. Social media measurement however can be a little tricky. Where do I start? The best place to begin would be to figure out what you are looking to accomplish from using social media as an online marketing vehicle. Are you looking to build your network, broadcast messages, create community around your brand, drive traffic to your website or blog, or perhaps you just dove in with little thought or strategy? Having these questions answered will greatly help you determine what success in social media is and how you can measure it. Below is a list of ten tools you can use to measure social media. Web Traffic This is a basic but important way to measure social media if one of your goals is to increase traffic to your website or blog. Social media traffic referrals can be quickly measured using your favorite web analytics tool. Figure out which sites send the most traffic and also what type of content is successful. Advanced Segments Google Analytics has a pretty powerful feature called Advanced Segments. This allows you to group certain types of visits together in your data. This can come in handy when you are measuring traffic and conversions from social media. For example, you can create a custom segment for Twitter and Facebook. This will enable you to bring in these segments when you are analyzing your data so you can better determine various things like amount and quality of traffic from social media. Digg might send the most traffic but visitors from Twitter may convert better. Advanced segments can help you determine all this. Leads, Conversions and Sales This ties into some of the other mentions I made in regards to using your analytics for social media measurement. Track referring sites all the way through your funnel to see which networks are sending traffic that generates leads that convert to sales. Use this data to influence where you spend your time and efforts online. Facebook Insight Facebook pages come with an insightful (pun intended, I know, bad, right?) panel called Insight. This panel shares data on fans, interactions and quality of your posts. Graphs make viewing this data a breeze. Graphs display information such as total number of fans, unsubscribed fans and how they grow over time. Facebook is also kind enough to share demographic data of your fans. Links Clicked Another simple way of measurement is to look at the data url shorteners provide. There are many of them but my two favorite are Hootsuite’s ow.ly and bit.ly. Both tools shorten your urls and keep up with how many clicks your links receive as well as information on location of the people clicking on your links. This information is good because it can quickly uncover useful information such as which content people are interested in and what times of the day people are most likely to click on your messages. Blog Subscribers You can quickly keep an eye on your growth of your blog’s subscribers. Pay attention to subscription spikes in relation to your social media activity. Facebook Insight Facebook pages come with an insightful (pun intended, I know, bad, right?) panel called Insight. This panel shares data on fans, interactions and quality of your posts. Graphs make viewing this data a breeze. Graphs display information such as total number of fans, unsubscribed fans and how they grow over time. Facebook is also kind enough to share demographic data of your fans. Links Clicked Another simple way of measurement is to look at the data url shorteners provide. There are many of them but my two favorite are Hootsuite’s ow.ly and bit.ly. Both tools shorten your urls and keep up with how many clicks your links receive as well as information on location of the people clicking on your links. This information is good because it can quickly uncover useful information such as which content people are interested in and what times of the day people are most likely to click on your messages. Klout Klout is a tool that measures your reputation and influence on Twitter. What I like about Klout is it measures your TRUE REACH, not just the number of followers you have. True reach is defined as “the size of your engaged audience.” They subtract out bots and those accounts that you have nothing in common and no interaction with. Another cool feature is knowing your “amplification ability.” Amplification ability is defined by Klout as “This is the likelihood that your message will generate retweets or spark a conversation. “ This is good stuff here. 20,000 followers are no good if you have no influence or engagement. Twitter gives you the opportunity to amplify your message beyond your direct network, thus enabling your messages to go viral. Measuring your Twitter success by these metrics can prove valuable. Twitter Analyzer Twitter Analyzer is another robust tool used for measure your Twitter profile. Like Klout, it can help you get a better handle on your influence and reach and much more. What is cool about this tool is it gets very detailed down to the day and individual followers which provides great insight if you spend a little time looking through it. Socialseek Socialseek is a desktop application that enables you to quickly and easily track your brands mentions through various channels in social media. It checks tweets, blogs, videos, photos, and events on any topic, in your city as well as hot topics, news, stars and even your brand – all in real-time! They have a mobile app as well. This tool can help businesses stay on top of what people are saying about their brand and better react to negative chatter. Reputation management is important, especially for brands. Social media can help or hurt you and knowing what is being said and who is saying it is valuable information. Followers, Fans and Popular Front Page Stories Another way to measure social media is by simply looking at the number of your network. Monitor the growth of your network across each social media profile as well as any of your content that becomes popular on these sites as well. Be sure to track the quantity and quality of your network. There are many tools available now to help you measure social media and look for many more to pop-up through the course of the year. What tools and methods do you use? About the Author: Zack Hanebrink is an online marketing professional and publisher of Online Marketing Mashup , a blog that provides tips and resources for all aspects of online marketing. FREE DVD! Ultimate Video Guide to a Complete WordPress Security as my gift to you! Secure Your WordPress Blog Now! Absolutely FREE!. Copyright WordPress Guides Blog . All rights reserved. If reading this content on site other then origination blog – it was stolen and publisher is in direct violation of copyrights. Please report violation Related posts Twittering With Thwirl (13) Twitteriffic Information (21) Twitter AutoDM, Let The Bashing Begin! (14) The Power Of Desperation Or How Bloggers Encourage Comment Spammers (48) Importance Of Planning For Social Networks Failure (9) Around Blogosphere This Week (2)