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How to be a Social Media Medic Fixing a broken social media strategy takes a lot of hard work. Here are five tips on how to start repairing the damage. … Read more on Search Engine Watch

Four Social Media Strategies that Work RISMEDIA, May 21, 2010—If we know one thing about today’s consumer, it’s that they are communicating online. According to the 2009 NAR Profile of Home Buyers and Sellers, more than one-third of home buyers looked online for properties as their… Read more on RISMedia Real Estate News

SeeWhy, Silverpop to Share Five Best Techniques for Recovering Abandoned Shopping Carts with Email and Social Media Seven out of 10 online shopping carts are abandoned. Fortunately for ecommerce teams and website owners, there are proven email and social media marketing techniques that can be used today to convert abandoned shopping carts into purchases. read [...]

Mintel: Social Media, Banks’ Secret Weapon to Combat Consumer Distrust Mintel Comperemedia may have found the secret weapon many banks need to help combat consumer distrust: social media. Less than half of respondents to a recent survey stated that they believe their bank is a company they can trust, and a full 50% stated that [...]

‘New media is a vital antidote to national newspapers’ electioneering’ “NIKKALA is encouraged to hear that 12 Labour big-hitters could be out. She said: “In ’79 the Conservatives won with a 5.3 per cent swing. Tony Blair did it in 1997 with 10.3 per cent. So the swing to the Tories doesn’t need to be [...]

Social media evolves past push campaigns Marketers have embraced social media to help build relationships with their customers online. Four social media experts discuss how to build communities and incorporate a CRM approach into online fan pages. Read more on DMNews

Media Relations 101 for Your Startup First off, you do not need a PR firm. The retainer is usually not worth it, especially for a young, growing startup because your product is still drastically changing and because your conversion rates are probably very low. As a startup that is looking to innovate in your industry, [...]

DMA’s Social Media Event Offers Tips on Gaining More Followers, Fans Executives from Cisco, Acxiom shared their best practices for marketing on Twitter, Facebook. Read more on Audience Development

Marketing in new media is forum’s focus The South Shore Women’s Business Network, a 300-member group, will hold a daylong seminar Thursday on using new media, called “Join the Communication Revolution.’’ Marketing – Business – Mass media – Business networking – United States Read more on Boston Globe

Social Media: Measuring Your Company’s ROI Michael Sinkin, D.D.S. practices dentistry near Grand Central Station in New York City. He took over his practice from a dentist who retired, and inherited many patients who were near or past retirement themselves. So Sinkin set out to add some younger patients to round out the practice. Reaching [...]