For those of you who have not heard of Twitter before a brief explanation of what it is. Twitter is a privately funded game that started as a side project in March 2006 in the area of San Francisco, CA. Twitter is a messaging service in real time to short that works on multiple networks and devices. It is used to update people on their friends in activities of daily life, world news, and even for business. So now you know you can imagine, is what really helpful for business? Below are some ways I found to my blog have been useful.
1. Create an account. Use the search feature of Twitter to see what your competitors are doing and read and learn from them. 2. Add a picture of your company/logo or yourself. People like to see who you are and that way they can relate to you a bit more easily. 3. Talk to other people on Twitter. Even if it doesn’t help your business it shows you are human and are interested. 4. Point out interesting topics on your space and don’t just put things about yourself. 5. Share links to interesting places / websites / blogs. 6. Be careful about always promoting your own stuff. Your fans will like it but not everyone else will. 7. Talk about things that are not business related as well. 8. Try to answer questions like “What has your attention?” instead of “What are you doing?”9. When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link. (this point is in bold because its very important for marketing your blog on Twitter)10. Ask questions. Twitter is great for getting opinions. 11. Tweet about other people’s stuff. This doesn’t directly help your business but show you care about others. 12. When you DO talk about your stuff make sure it is useful. 13. Don’t toot your own horn too much. (I know sometimes I do this but try to stay away from it some of the time if you can)14. You don’t have to read every tweet. 15. Commenting on others’ tweets, and retweeting what others have posted is a great way to build community. 16. Twitter helps with business development, if your prospects are online (like my blog readers)17. Remember that Twitter doesnt’ replace direct email marketing. 18. Twitter works well as an opinion poll. 19. Have favorites. When you are new to Twitter you may not have noticed but there are little star icon next to each tweet. Watch what new followers favor and build off of that. 20. Avoid spammer stats. Its not good to see that you have 3 followers and follow 150 people. If you do this it shows that you haven’t revealed anything about yourself and in turn makes it so that people are unlikely to follow you in return.
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