Twit coupons· Increase sales for your business by giving exclusive coupons to your followers· Use http://twtqpon. com/ to distribute coupons via Twitter· Get your tweets indexed in http://cheaptweet. com/ by using cheaptweet hashtag and increase exposure for your dealsTwitter promotion· Now you can run sweepstakes offers via Twitter to create brand awareness, increase sales, etc. · Set the objective for Twitter promotion· Make sure that there is no bias in your promotion and be transparent in what you offer· To participate in the offer, ask users to include hashtags in their tweets· Track the performance of your campaign using this trend-tracking tool:http://www. trendrr. com/· Make sure that you do not spam your followers and avoid sending too many tweets about your sweepstakes offers· Calculate the ROI of the campaign by breaking it down into: Number of new followers gained, products sold, new visitors to the websites, etc. Blog sync· Increase traffic to your blog by using this auto-feed tool, http://twitterfeed. com/· Tweet the comments in your blog using this wordpress plug-in: http://www. jonbishop. com/commentwitter-plugin-page/· Include your Twitter conversations in your blog using this wordpress plug-in: http://www. paulmc. org/whatithink/wordpress/plugins/twitter-friends-widget/· Include a retweet button in your blog to spread it virally using Twitter. You can install the retweet button from here: http://tweetmeme. com/about/retweet_buttonFacebook sync· A Facebook page is a marketing channel for most brands. A marriage between Facebook and Twitter will initiate greater engagement and conversations· Integrate your Facebook page with Twitter using this Facebook application: http://apps. facebook. com/twitter/· Avoid spamming your fans in your Facebook page with too many Twitter updates· Use this application: http://www. facebook. com/apps/application. php?id=115463795461 to post selective Twitter updatesPress Release Optimization· Get more exposure for your Press Releases (PR) by sharing them on Twitter· Use keywords in the first 30 characters of your PR tweet for SEO· Ask your followers to retweet your PRs to spread them virally· Use hashtags to track the PRs· Deliver your PRs to top journalists on Twitter using this paid service: http://muckrack. com/press_releases· Analyze the number of tweets your PR receives using: http://www. trendrr. com/Direct messages (DM) for direct marketing – DM’s are new way to market your product via Twitter· Avoid sending DMs to all of your followers· Analyze the interests of your followers before sending them DMs· Customize your offering in DM based on followers’ demographics· Avoid using automated tools for sending DM’s· Always maintain a human touch while sending DMsBrand monitoring· Monitor real-time conversations about your brand in Twitter to understand customers’ linguistics· To start with, use a simple tool like Twitter public search· Monitor various keywords associated with your brand using this tool: http://monitter. com/· Manage multiple Twitter accounts and brand monitoring using one single tool: http://splitweet. com/· Paid tools like Radian6 provide many insights along with real-time brand monitoringCustomer support· Sometimes your brand will get punk’d in Twitter and customer support plays a vital role to protect your brand from crisis· Monitor your brand in real-time and respond to various customer tweets before a brand crisis occurs· Assign different queries to employees in concerned departments usinghttp://cotweet. com/· Set up a 24/7 automated response for customers’ tweets by using this tool: http://www. localbunny. com/· Analyze the number of issues solved via Twitter to measure ROITwitter Insights· Measure your Twitter performance using parameters like retweet rank, Click Through Rate (CTR) of your tweets, follower count etc. · Find your retweet rank using: http://www. retweetrank. com/· Track the CTR of your tweets by using short URL services like: http://bit. ly/· Analyze your web traffic from Twitter by adding UTM parameters in each tweet link using this tool: http://www. google. com/support/googleanalytics/bin/answer. py?hl=en&answer=55578· Analyze your follower count at: http://twittercounter. com/· Find which tweets help you gain or lose followers, using: http://www. tweeteffect. com/· Measure your share of voice by using tools like Radian6Security tips· Never use third party Twitter applications that do not support Oath authentication· Use strong passwords to protect your account from hackers. Use this tool: http://strongpasswordgenerator. com/ to generate strong passwords· If any security lapses occur on Twitter, change your password immediately· Do not click any links in DMs from strangers.
Position2 has been a part of the social media phenomenon since its advent. We?ve seen social media evolve and become an established marketing discipline. Position2 has developed a proprietary methodology called ?Surround & Intent Marketing? (SIM). The SIM suite maximizes customer response through a data-driven understanding of online behaviour that predicts intent, and drives action through a dynamic combination of search and social media marketing. For more information visit, http://www. position2. com/
