TwitterBrick

These days, when internet marketers to gather and discuss their tactics a topic that always arises is: is a social network like Twitter to reveal better than ever Pay-Per-Click (PPC) to market, so an article Leave on the subject, decided, in the hope that the debate open.

The answer is quite obvious that both its place in the toolbox of modern marketing and in our case, we use Twitter to find out what the market is working for us and then we use PPC in the grip of the market as far as can. In the days before social networking sites, we will sell all products with PPC, and this can be expensive and time consuming, especially when working with a ratio of 8:1 – which is just one of eight successful campaigns.

In those days we used to spend countless hours attempting to find a way to identify a winning campaign before committing funds to pay for the advertising and I lose count of the number of people I’ve heard repeat this wish. Then along came social network sites and they were around for years before marketers woke up to the fact that this was the tool they had been dreaming of and praying for over the years.

Imagine this scenario: You have a profile on Twitter and have ten thousand followers. Your profile indicates that you’re into basketball; your business is selling a range of basketball accessories online. Nobody will register as your follower if they don’t like basketball so this means your ten thousand followers are all interested in the products that you sell. Many of them are players, some are coaches, team managers and some are fans. Regardless of their connection to the game they are far better potential customers when it comes to buying basketball accessories than people that see your PPC ad and click on it out of curiosity. Hence your sales rate among your Twitter followers will be anything between 5% and 10% compared to 1% to 2% if you’re lucky using PPC.

The next step is you send your Twitter followers to a page that advertises 4 basketball accessories all priced very competitively and a high percentage of your sales are on one single item, often you will find one item accounts for 75% or more sales from that page. Your Twitter followers have done all the market research for you; their buying pattern has told you that this particular product is the one that the market is most interested in. Now you need to display this single product to an audience of millions so you start a PPC campaign using Google, Yahoo and MSN. One percent of 1,000,000 is ten thousand sales so you run this campaign until you see sales start to decline. In the meantime you have sent another feeler out to your Twitter followers and probably know where the next market in basketball accessories is.

I wait that it explains the hipotético case above, for a form of marketing of the Internet compliments to the others and if você to make this, você começa to understand as its negà ³ rutting on-line of execução.

The next question I need to answer is how do you get many thousand followers in your niche by using Twitter? Like every social networking site you will find only 5% have taken the trouble to use it properly while 95% are simply seeking like minded people to be their friends. There is nothing wrong with this because this is what these sites are designed for. As an IMer it is your duty to learn how the others find followings by the thousand and at first this appears a long term task. In truth it can be done in a few weeks using a minimal time investment of between 10 and 30 minutes each day when you know the right method.